
Huawei
Huawei Trust in Tech
2021
We developed the "Trust in Tech" video series for Huawei, a strategic initiative aimed at improving the brand's image and restoring consumer confidence. This series featured real influencers who hold significant roles in society, such as scientists and doctors, and who also engage in extraordinary hobbies like ballet and fencing. Each episode highlighted how Huawei's technology seamlessly integrates into their lives, supporting both their professional and personal passions.
The "Trust in Tech" campaign was a resounding success, effectively reconnecting Huawei with its audience and rebuilding trust in the brand. By authentically showcasing how Huawei's products contribute to the lives of these remarkable individuals, we were able to convey the brand's reliability and innovation in a compelling and relatable manner.