In collaboration with HeyTea, we organized a high-impact store promotion at their Paris location, successfully managing the attendance of renowned athletes such as NBA star Jamal Murray and Olympic champion Mo Farah. This strategic involvement of popular sports figures significantly elevated the event's profile, attracting widespread attention and drawing in a diverse crowd. The presence of these athletes not only added star power to the promotion but also aligned HeyTea with the energy and excellence these athletes represent, creating a memorable and highly successful promotional event for the brand.