I had the privilege of producing and directing a high-impact TV commercial for Changan, where I oversaw the entire creative process from concept to execution. This project involved managing the esteemed footballer İlkay Gündoğan, ensuring that his brand aligned seamlessly with Changan's vision. By fostering strong collaboration between the client and the sports star, I was able to bring a unique narrative to life that resonated with the target audience and elevated the brand’s appeal. The commercial not only captured the essence of Changan’s brand but also highlighted İlkay Gündoğan's persona in a way that enhanced both parties' market presence