We use "beauty" as the starting point to upgrade Moutai's overseas marketing strategy. We deepen the concept from an aesthetic perspective in promotion, and raise the focus of marketing from the wine itself to people, consumers, and even It is an essential concern for Eastern and Western culture and beauty.

The Banqueting House, a state banquet hall located on Whitehall Street in London, England, is the venue for this "Moutai London Gourmet Night". It is the first classical building built in the history of British architecture and is also the venue for the British state banquet.

On September 27, 2023, a night of Moutai cuisine that combined beautiful sight, hearing, and taste was staged in London. Moutai is the ultimate expression of Chinese culture. We are honored to help Moutai on its way to the sea and go further.